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Direct Connect™ Surveys

WELCOME

Palmer & Palmer is a marketing research company providing research services to major U.S. foodservice suppliers/manufacturers for over 15 years. If you are responsible for making menu or purchase decisions for your foodservice business, you are invited to join this nationwide foodservice operator panel called Direct Connect.™

USA Food Service Businesses only! No Canada or Mystery Shoppers!

wpe9.jpg (995 bytes)You will receive $20 per client survey you completewpe9.jpg (995 bytes)

Direct Connect™ Surveys require only a few minutes of your time, several times a year. Surveys can be completed with ease at you own convenience through use of on-line surveys or by faxing back completed questionnaires. We would love to have you on board so that together we can provide important input to manufacturers to help shape the foodservice industry.

Simply fill out the REGISTRATION below.

(Note: Panelists must be responsible for making menu or purchase decisions for your (United States) foodservice business and over 21 years of age. Follow-up calls will be made to confirm information provided.) 

NO HOMEMAKERS OR MYSTERY SHOPPERS PLEASE.
USA BUSINESSES ONLY

wpeA.jpg (2716 bytes)REGISTRATION FORMwpeA.jpg (2716 bytes)
 

PALMER & PALMER

MARKETING RESEARCH

    Direct Connect™
    Panel Registration
    • Please provide the following contact information:
      * Indicates required information.
      First name*
      Last name*
      Title*
      Company/Organization*
      Street address*
      Address (cont.)
      City*
      State/Province*
      Zip/Postal code*
      Country*
      Work Phone*
      FAX*
      E-mail*
    • Which segment does your operation represent(multiple answers are acceptable)?

      Fine Dining/White Tablecloth Restaurant
      Casual Dining/Theme Restaurant/Dinner House
      Family Dining/Midscale/Coffe Shop
      Fast Food/Quick Service
      Hotel/Motel/Resort/Casino
      Catering
      Convenience Store
      Grocery/Deli
      Grocery/Bakery
      Retail (eg. Department Store)
      Ice Cream/Yogurt Shop
      Snack Bar
      Vending
      College/University
      School (K-12)
      Nursing/Retirement Home
      Hospital
      Prison Correction Facility
      Recreation Facility (e.g. Zoo)
      Employee Cafeteria

    • Other Segment(s):


    • If you checked more than one of the above segments,
      which is your primary segment?

      Fine Dining/White Tablecloth Restaurant
      Casual Dining/Theme Restaurant/Dinner House
      Family Dining/Midscale/Coffe Shop
      Fast Food/Quick Service
      Hotel/Motel/Resort/Casino
      Catering
      Convenience Store
      Grocery Deli
      Grocery/Bakery
      Retail (eg. Department Store)
      Ice Cream/Yogurt Shop
      Snack Bar
      Vending
      College/University
      School (K-12)
      Hospital
      Nursing/Retirement Home
      Prison Correction Facility
      Recreation Facility (e.g. Zoo)
      Employee Cafeteria

    • Are you with a Contract Management Company?

      Yes No

    • If yes, which Contract Management Company?


    • If you are a part of a chain or group of outlets, what is the
      total number of outlets associated with that chain or group?
      (If you are not part of a chain or group just check (1):

      1
      2-5
      6-15
      16-50
      51-100
      101-500
      501+

    • Do you work at the:


    • Is the portion of the company you are involved with franchised
      or not?


    • Approximate average annual Food & Beverage sales volume
      (for your unit if you are a single unit owner or Manager, or for
      the entire company if you are at the Headquarters or Regional
      Office level):

      Less than $500,000
      $500.001 - $1,000,000
      $1,000,001 - $5,000,000
      $5,000,001 - $10,000,000
      $10,000,001 - $50,000,000
      $50,000,001 or greater

    • Indicate which of the following you are personally responsible
      for, or that you provide input into:

      Menu Decisions
      Food Buying Decisions
      Equipment Buying Decisions
      Disposables Buying Decisions
      Operations Management
      Cleaners/Chemicals Buying Decisions
      Marketing, Merchandising
      Promotion Decisions

    • Other Decision Areas:


    • Web Site or Search Engine that Referred You (if known):


    • If you would like payment for your participation sent to an
      address other than the one at the top of the page or made
      out to a name other than your own, please indicate here:


      Name
      Organization
      Street address
      Address (cont.)
      City
      State/Province
      Zip/Postalcode
      Country
    Information in surveys is often at early development stages.

    Panel members agree to keep all future survey information confidential. If you agree to keep Direct Connect™ survey
    information confidential, check "Yes" below.

    Yes          No
Copyright © 2002 All rights reserved.
Last revised: March 27, 2007

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